Clear and engaging communication is the heartbeat of any thriving community. But let’s be honest—most residents won’t bother opening yet another generic email from the management office 😖. So how do you break through the noise? It’s time for Associations to ditch the dull and get creative! Here are some fresh, attention-grabbing strategies to keep residents informed, engaged, and actually excited to stay in the loop.
1. Transform Monthly Reports into Digital Magazines
Instead of sending out a traditional report that many Board Members and residents may skim over (or ignore entirely), use Canva to design a visually engaging monthly report. Canva’s magazine setting allows you to create something bold, modern, and professional—something residents can be proud of.
Take it one step further by using a free flipbook application to convert the report into a digital magazine. This interactive format makes the content more appealing and accessible. To ensure visibility, include a clickable link in emails or create a QR code that directs residents to the report from community bulletin boards and common areas. Explore an example here.
2. Make the Annual Hurricane Plan More Accessible
Every association should have a well-prepared hurricane plan, but how many residents actually read it? Instead of distributing lengthy printed documents, convert the plan into a digital magazine format.Post QR codes linking to the plan throughout the property—on digital boards, TVs in common areas, and all branded communication materials.
This makes it instantly accessible while reducing printing costs and promoting sustainability. Having the plan available at a moment’s notice ensures that residents can find the information they need when it matters most. Click here to see an example.
3. Create a Quarterly Operations Report & Video Updates
Similar to how companies hold quarterly shareholder disclosures, communities can implement a quarterly operations report to keep residents in the loop. This can include updates on maintenance, improvements, financials, and future plans.
To make the report more engaging, tap into the hidden talents within your community. Younger, tech-savvy associates at the front desk, office, pool, or beach staff often have skills in social media content creation, video editing, and graphic design. Encourage them to produce short, engaging video updates featuring community highlights, ongoing projects, and resident spotlights.
Loop these videos on elevator screens, gym TVs, and other high-traffic areas. This dynamic approach not only keeps residents informed but also fosters a sense of pride and community spirit. Click here to see an example.
Resources Mentioned:
- Video Editing Software (CapCut, iMovie, or Adobe Premiere Rush for resident-driven content)
- Canva (for creating digital magazines and reports)
- Free flipbook applications (such as Issuu, Anyflip or FlipHTML5)
- QR Code Generators (for easy digital access)
By taking a fresh approach to communication, associations can enhance engagement, build trust, and create a stronger sense of community. The goal is to make information accessible, appealing, and easy to digest—without relying solely on traditional emails. With the right tools and creativity, associations can truly set the narrative and shape a positive experience for all residents.
