Today’s guests aren’t just booking places to sleep. They’re seeking spaces that help them unplug, unwind, and reconnect—with themselves, and with nature.
That’s where biophilic design comes in.
This nature-centered design philosophy taps into our innate need to be surrounded by the natural world. It’s proven to reduce stress, improve mood, and boost well-being—and in the vacation rental space, it’s a powerful way to create more meaningful guest experiences.
In this guide, we’ll break down what biophilic design really is, why it matters, and how to incorporate it into your short-term rental in practical, beautiful ways.
What Is Biophilic Design (and Why Should Hosts Care)?
At its core, biophilic design is about weaving natural elements into indoor spaces—think plants, light, textures, views, and even sounds.
It’s more than adding a few potted plants. It’s about creating a multi-sensory connection to nature that promotes calm, curiosity, and comfort.
For STR hosts, it’s a strategic edge. When your property makes guests feel more relaxed, refreshed, and grounded, they’re more likely to:
- Recommend your space to others
- Leave glowing reviews
- Rebook for future trips
Where to Start: 6 Biophilic Design Moves That Work in Any Rental
1. 🌞 Maximize Natural Light
Natural light sets the tone. It energizes, opens up a room, and supports healthy sleep cycles.
Tips:
- Use sheer curtains or blinds that diffuse (not block) sunlight.
- Hang mirrors opposite windows to reflect more daylight.
- Position furniture to take advantage of natural views and light sources.
💡 Bonus: Guests love a bright breakfast nook or sunlit reading corner for that perfect morning ritual.
2. 🪴 Layer in Low-Maintenance Greenery
Living plants instantly make a space feel alive—but they shouldn’t become a maintenance headache.
Top STR-friendly options:
- Snake Plant – hardy, sculptural, great air purifier
- Pothos – easy to grow, great for hanging planters
- ZZ Plant – survives low light and occasional forgetfulness
- Peace Lily – offers a touch of elegance and purifies the air
📌 Tip: Avoid plants that are toxic to pets or require daily care. You want beauty with ease.
3. 🪵 Use Natural Materials and Textures
Let materials do the talking—guests instinctively respond to spaces that feel grounded and organic.
Simple upgrades:
- Swap out plastic or lacquered surfaces for raw or reclaimed wood
- Use jute, rattan, or linen for rugs and throw pillows
- Introduce stone or clay accents (e.g., vases, planters, tile details)
Natural textures add depth and a subtle sensory richness that photos just can’t capture—but guests will definitely notice.
4. 🌿 Embrace Organic Shapes & Nature-Inspired Decor
Nature doesn’t do sharp angles—and your space doesn’t have to either.
Ideas to try:
- Curved headboards or arched mirrors
- Flowing wall art inspired by leaves, branches, or waves
- Circular rugs, soft-edged furniture, or pebble-patterned textiles
Think of it as visual softness—it makes rooms feel calmer and more harmonious.
5. 👃 Engage the Senses with Sound & Scent
Biophilic design isn’t just visual—it’s about how the space feels.
Add sensory details:
- Use an essential oil diffuser with calming, nature-based scents (like eucalyptus, cedar, or citrus)
- Play a background playlist with ambient nature sounds (birds, water, wind)
- Layer tactile elements like woven throws, woodgrain tables, or stone soap dishes
These finishing touches elevate the experience—guests won’t always name them, but they’ll remember how the space made them feel.
6. 🏠 Think Small Space, Big Impact
No garden? No problem. Even the smallest condo or studio can deliver on biophilic charm.
How to make it work:
- Install a vertical garden or hang planters near windows
- Use a nature-inspired mural or wallpaper to mimic a view
- Combine open shelving with organic decor for functional beauty
Don’t underestimate the power of even one well-placed plant or texture—it sets a tone of care and comfort.
Does Biophilic Design Boost Bookings? (Yes.)
While hard data is still emerging, guest behavior speaks volumes:
- Listings with standout natural elements tend to perform better in search results and photo swipes.
- Guests increasingly mention “peaceful,” “relaxing,” or “zen” in top-rated reviews.
- Homes that feel thoughtfully designed lead to more shares, better reviews, and longer stays.
In short: creating calm, inviting environments pays off. And biophilic design is one of the simplest and most affordable ways to do it.
Biophilic design isn’t about chasing trends. It’s about creating spaces where guests feel good—mentally, physically, and emotionally.
By thoughtfully integrating nature into your vacation rental, you don’t just make a space more beautiful. You make it more livable, lovable, and memorable.
And that’s the kind of space that gets booked again and again.
